Your Monthly Reports
It is our goal to provide you with up-to-date and easy-to-understand reports.
Your Monthly Report
Google Analytics gives you the free tools you need to analyze data for your business in one place and gain a deeper understanding of your customers. See our frequently asked questions below to see how your monthly stats stack up to the industry averages for dental websites.
- Is my average session time good?
A good target for a website in the healthcare industry is between 90 seconds and 3 minutes. Engagement is an SEO trend that is showing to be a stronger ranking factor. If your site’s session duration is below this ask us what you can do to increase engagement.
- Is my bounce rate too high?
If a person lands on your website and quickly leaves without engaging or taking action, it is a bounce. A bounce rate of around 40% to 60% is considered average in the healthcare industry. A rate of 70% to 80% or higher is excessive and a sign that something is either wrong or that something is misconfigured within your account.
- How many users or visitors should I be getting?
A good target is 300 to 500+ visitors per month. Organic traffic represents the “free” website listings on a Google search. Keep in mind that depending on where your practice is located your actual number may be much lower or much higher depending on local search volume. If you want to know how many visitors your area should have, make sure to ask us at your next quarterly meeting.
Google My Business
Your Monthly Report
Google My Business is essential if you want to appear in maps and in the local pack listings for local searches. With a large chunk of SERP’s (search engine results) real estate taken up by these – especially on mobile – having a great GMB listing represents a significant opportunity for local businesses.
This report will display key stats, such as how many people viewed your listing, clicked through to the site, called you, or asked for directions.